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  1. The Jobs to Be Done framework for business

    ... understand what drives our customers, partners, colleagues, or department managers. Our researchers prepare questions following a particular structure; when communicating with customers and observing the situation in the company, we identify everyone’s Jobs to Be Done, which are often very well hidden. People constantly “hire” certain solutions to make progress, but also quickly “fire” those that do not meet their expectations and replace them with those that do the “job” better. It does ...